Trademarks and service marks are the most valuable intangible assets
in your Brand Company, such as "Coca-Cola," because they are
the most important link between your products or services and your company.
Since this kind of asset is intangible, it is easily infringed if there
is no effective protection. Once they are infringed, your loss will be
difficult to remedy. Trademark registration can provide the best legal
protection for your trademarks and service marks. Since you have made
or are planning to make a large investment in a name, why not use an effective
protection for it? There are many benefits of federal trademark registration,
1. Constructive notice nationwide of the trademark owner's claim, which
will reduce the inadvertent infringement.
2. Evidence of ownership of the trademark, much like your ownership of
a house, to exclude others' illegal occupation.
3. Jurisdiction of federal courts may be invoked.
Any owner of a trademark with registration may proceed by suit to enjoy
the manufacture, use, display or sale of any counterfeit or imitation
thereof. Any court of competent jurisdiction may grant injunctions to
restrain such manufacture, use, display or sale as deemed just and reasonable,
and may require the defendants to pay to the trademark owner all profits
derived or all damages suffered by reason of the wrongful manufacture,
use, display, or sale.
4. Registration in foreign countries.
After registration in the US, if you can predate your date of "use
in commerce" or "intend to use" to apply for registration
in other related countries, you will occupy the market first.
5. Registration may be filed with U.S. customs Service to prevent importation
of infringing foreign goods.
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