Zhang & Associates Adopts Siebel CRM OnDemand to Enhance Client-centric Practices

Zhang & Associates, P.C., an immigration and business law firm headquartered in Houston , Texas , has adopted Siebel CRM OnDemand to host its CRM solutions. The firm hopes Siebel's first-rate technology system can be used to benefit and better serve its clients. As the USCIS is one of the big clients of Siebel CRM system, Zhang & Associates, P.C. becomes the first immigration law firm to use the same CRM system as the USCIS, which gives Zhang & Associates, P.C. a big edge in terms of keeping pace with the USCIS.

Founded in 1996, Zhang & Associates specializes in business-related and employment-based US immigration law as well as business law. Other services include various other immigration issues, trademark and copyrights, international and domestic business transactions, contracts, arbitration, imports and exports, and family law proceedings . To accommodate the firm's rapid growth in clientele nationwide, Zhang & Associates has established offices in Chicago and New York City .

The firm's move toward a CRM system is motivated by its need to enhance its client-centric philosophy and practices. The management believes this partnership with Siebel will boost the firm's customer service capability, simplify the communication process, and increase attorney-customer interactions to provide more value for its clients.

Enabled by Siebel's premier technology and professional IT support, Zhang & Associates can build a system customized for the particular client information required for the firm's business process, which would improve the efficiency of the firm's operations. The firm can then organize and evaluate the information in this centralized database, transforming it into useful knowledge that enables increased sensitivity and valuable response to customers. Additionally, the firm can use the system to measure the effectiveness of marketing campaigns and to track leads, which can be used to reward those customers who provide referrals for the firm. Siebel CRM OnDemand would allow Zhang & Associates to maximize efficiency and optimize business strategies for the future, subjecting its business processes for systemic and consistent improvement and eventually increasing customer satisfaction and values.

About Siebel

Siebel is the industry leader in CRM solution. Hosted by IBM, Siebel CRM OnDemand is a hosted CRM service delivered over the Internet. The CRM OnDemand is user-friendly and can be launched quickly, easily, and affordably, not requiring up-front IT investments. Siebel CRM OnDemand delivers integrated analytic functions that allow for sales force and call center automation. It is a product of Siebel Systems, a leading provider of software solutions, world-class hosting services, and support that drive value and loyalty in client-customer relationships. Siebel's services enable organizations to direct their business processes to achieve the most effective customer interactions and firm growth. Siebel is the proven choice in helping organizations of all types and sizes attain customer-driven business results. Moreover, Siebel is recently agreed to be purchased by Oracle Corporation.

(11/21/2005)

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